It's no surprise that so many small businesses are using blogs to communicate to their core customer base. They'll use a blog to discuss products, make announcements or share stories and experiences with their customers.
Here are a few examples of small business owners who are successfully using a blog to promote themselves.
Here are a few examples of small business owners who are successfully using a blog to promote themselves.
Example 1
Chris Kulczycki
Chris has a niche in the bicycle market. His small business, Velo Orange, is a "manufacturer and purveyor of [bicycle] parts and accessories for randonneurs and cyclo-tourists". He has a reputation amongst fellow touring bike enthusiasts that has grown steadily over the years. To the point that his blog has become somewhat of a hub for others to share their common interest.
Every few days or so, Chris will make a post on his blog to inform eager readers about changes in his business. It could be a new custom bike for a client or a sales promotion that is currently underway. Either way, his blog postings help him connect with his customers on both a personal level and a professional one.
Check out Chris Kulczycki's Google blog. See if his approach to the medium might stimulate ideas for how you could blog for your business.
Example 2
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